instore - September 2017 - com - 6
Product Category Spotlight
Product Category Spotlight:
The donut evolution
by Ryan Atkinson
onuts are on the rise, seemingly
unaffected by the recent attention paid to healthy lifestyles
and clean eating. Travel + Leisure, citing Instagram data, recently claimed
that the three most popular bakeries in
the United States are donut shops.
D
Donut shops are seeing success by innovating and pushing the boundaries of
the traditional donut.
"Paying attention to trends and what's
happening in the food world is what
helps us be in the know," Danette
Kuoch, manager of California Donuts,
told bake magazine. "We have now become a late-night dessert spot in Los
Angeles. Our product is unique. We are
inventors, not followers."
Retailers are taking notice and reaping
the benefits. United States retail sales
of donuts at supermarkets and con-
venience stores reached $1.97 billion
for the 52 weeks ending Nov. 27, 2016.
That number was up 3.4 percent from
the previous 52 weeks, according to
Information Resources, Inc., a Chicagobased market research firm. Over the
past four years, supermarket sales of
fresh donuts have risen by an average
of 5.2 percent per year.
Those supermarket and c-store retailers
can also stay ahead of the donut trend
and will look to their suppliers to help
them deliver sweet treats that differentiate themselves.
"Fresh, new donut concepts have created a new type of demand for donuts,"
says Rebecca Loveland, vice president
of business marketing for Dawn Food
Products. "While the glazed or iced
yeast raised ring still reigns king, there
is a sense of creativity when it comes to
donuts. We see consumers looking for
unique and different flavors to match
their mood at the time."
Keith Appling, executive vice president,
sales and merchandising, for Lawrence
Foods, says seasonal and promotional
LTOs are a key driver for donuts.
"Keeping the selection fresh by offering
specialty flavors keeps consumer interest high," he says. "We are also seeing a
lot of branding within the category."
Donut offerings can be kept fresh and
evolving with unique flavor pairings, integrating flavors from around the world
or by capitalizing on current trends
such as mashups.
"We're seeing donuts increasingly appear on restaurant menus and specialty
donut shops are opening up around the
country," Loveland says. "It's a donut
evolution and consumers are craving
creativity and for Dawn, it's a very exciting opportunity for us to continue to
provide them with a high-quality foundation for the donut experience."
Paying for premium
Loveland says Dawn is seeing more
consumers willing to pay a premium for
higher-end donuts. This doesn't necessarily mean the production cost will
shoot through the roof, however. All it
takes to grab consumers' attention is a
little creativity.
Donuts are no longer synonymous with
the word bargain. Specialty donuts at
California Donuts sell for $2, $2.50
or $3. The specialty menu includes
the signature Panda donut made with
Oreo pieces, Blueberry Toast Crunch,
Strawberry and Nuts, Samoa, and
Lucky Charms.
Along those lines, Hurts Donut Company
has grown from one Springfield, Missouri, location in late 2015 to locations
through six states from Wisconsin to Arizona. The growth is thanks, in large part,
to donuts topped with quirky ingredients
like breakfast cereal and Nutella.
SUPPLIERS CAN HELP RETAILERS STAY CURRENT WITH ON-TREND COLORS AND FLAVORS.
PHOTO: DAWN FOOD PRODUCTS
6 * SEPTEMBER 2017
*
commissary INSIDER
"Those unique flavor combinations
like those used by Hurts and different
Table of Contents for the Digital Edition of instore - September 2017
instore -- September 2017
Editor's Note - The best tacos in town
CONTENTS
SPOTLIGHT - By the numbers: Sandwiches
Specialty Insights - Consider: The new Gouda
Cover story - Hispanic flavor
Commissary Insider - September 2017
Insight Insider: Bringing artisan to scale
Product Category Spotlight: The donut evolution
Operations PHO alternatives come to forefront
News - Need to know
Retail evolution - Ecommerce rising
Software solutions - Menu manager
Merchandising - On display: Tailgating season
Product trends - First to market
Product showcase
instore - September 2017 - instore -- September 2017
instore - September 2017 - 2
instore - September 2017 - Editor's Note - The best tacos in town
instore - September 2017 - 4
instore - September 2017 - Editor's Note - The best tacos in town
instore - September 2017 - 4
instore - September 2017 - 5
instore - September 2017 - CONTENTS
instore - September 2017 - 7
instore - September 2017 - SPOTLIGHT - By the numbers: Sandwiches
instore - September 2017 - 9
instore - September 2017 - Specialty Insights - Consider: The new Gouda
instore - September 2017 - 11
instore - September 2017 - Cover story - Hispanic flavor
instore - September 2017 - 13
instore - September 2017 - 14
instore - September 2017 - 15
instore - September 2017 - 16
instore - September 2017 - 17
instore - September 2017 - 18
instore - September 2017 - Insight Insider: Bringing artisan to scale
instore - September 2017 - com - 2
instore - September 2017 - com - 3
instore - September 2017 - com - 4
instore - September 2017 - com - 5
instore - September 2017 - Product Category Spotlight: The donut evolution
instore - September 2017 - com - 7
instore - September 2017 - com - 8
instore - September 2017 - com - 9
instore - September 2017 - Operations PHO alternatives come to forefront
instore - September 2017 - com - 11
instore - September 2017 - com - 12
instore - September 2017 - com - 13
instore - September 2017 - com - 14
instore - September 2017 - com - 15
instore - September 2017 - com - 16
instore - September 2017 - News - Need to know
instore - September 2017 - Retail evolution - Ecommerce rising
instore - September 2017 - 21
instore - September 2017 - 22
instore - September 2017 - 23
instore - September 2017 - 24
instore - September 2017 - 25
instore - September 2017 - 26
instore - September 2017 - 27
instore - September 2017 - Software solutions - Menu manager
instore - September 2017 - 29
instore - September 2017 - Merchandising - On display: Tailgating season
instore - September 2017 - 31
instore - September 2017 - Product trends - First to market
instore - September 2017 - Product showcase
instore - September 2017 - 34
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